Privacy policy
Last updated: February 12, 2026
Introduction
W Skin Lab operates this store and website, including all related information, content, features, tools, products, and services, to provide customers with a curated shopping experience (the “Services”).
W Skin Lab is owned and operated by Williams Strategy Group, the principal owner and controlling business entity of the W Skin Lab brand.
Our store is powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase, or otherwise interact with the Services.
If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
By accessing or using the Services, you acknowledge that you have read and understand this Privacy Policy.
Personal Information We Collect or Process
When we use the term “personal information,” we mean information that identifies or can reasonably be linked to you.
This may include:
Contact Information
• Name
• Shipping address
• Billing address
• Email address
• Phone number
Financial Information
• Payment card details
• Transaction details
• Payment confirmations
(Payment data is processed securely through third-party payment processors.)
Account Information
• Username
• Password
• Preferences and settings
Transaction Information
• Products viewed
• Cart activity
• Purchase history
• Returns or exchanges
Communications
• Customer support messages
• Emails
• SMS responses
Device & Usage Information
• IP address
• Browser type
• Device type
• Site activity and navigation behavior
Sources of Personal Information
We may collect personal information:
• Directly from you
• Automatically through cookies and tracking technologies
• From service providers
• From marketing and business partners
How We Use Your Personal Information
We may use personal information to:
Provide and Improve Services
• Process orders and payments
• Ship products
• Manage accounts
• Provide customer support
• Personalize shopping experience
Marketing and Advertising
• Send email marketing (if opted in)
• Send SMS marketing (if opted in)
• Show relevant ads across platforms
Security and Fraud Prevention
• Prevent fraud
• Secure transactions
• Protect customers and business operations
Legal Compliance
• Comply with laws
• Respond to legal requests
• Enforce policies
How We Disclose Personal Information
We may share data with:
• Shopify
• Payment processors
• Shipping carriers
• Email and SMS platforms
• Analytics providers
• Advertising partners
We do not sell personal information for monetary compensation.
Relationship With Shopify
Our store is hosted by Shopify.
Shopify may process personal information to operate and improve the platform, including enhanced services such as analytics and advertising support.
To learn more, visit the Shopify Consumer Privacy Policy:
https://privacy.shopify.com
Third-Party Websites
We may link to third-party websites.
We are not responsible for their privacy practices.
Children’s Data
Our Services are not intended for individuals under 13.
We do not knowingly collect children’s personal data.
Security and Retention
We use reasonable safeguards to protect personal data.
No internet transmission is 100% secure.
We retain personal data only as long as necessary for:
• Business operations
• Legal compliance
• Dispute resolution
Your Privacy Rights (Including California Rights)
If you are a California resident (CCPA / CPRA), you may have the right to:
• Request access to personal data
• Request deletion of personal data
• Request correction of personal data
• Request data portability
• Opt out of targeted advertising data sharing
• Not be discriminated against for exercising privacy rights
We also honor Global Privacy Control signals where required.
Managing Marketing Communications
You may opt out at any time:
Email → Click unsubscribe
SMS → Reply STOP
Transactional emails may still be sent (order confirmations, shipping, etc).
International Transfers
Your data may be processed outside your country, including the United States.
Where required, we use approved data transfer mechanisms such as Standard Contractual Clauses.
Changes to This Privacy Policy
We may update this Privacy Policy periodically.
Updates will be posted with a revised “Last updated” date.
Contact Information
For privacy questions or data requests, contact:
W Skin Lab
Owned and operated by Williams Strategy Group
📧 Email: info@wskinlab.com
📬 Mailing Address:
Williams Strategy Group
2108 N St Ste N
Sacramento, CA 95816
United States
For California privacy requests, please include:
“California Privacy Request” in your email subject line.
Data Controller
For purposes of applicable data protection laws,
Williams Strategy Group is the data controller for personal information processed in connection with W Skin Lab.